Much the same happened here in Australia with Starbucks. Their coffee wasn't up to the standard Aussies expect.Some markets are successful and others are not.
Starbucks in Australia: Where did it go wrong? - The Drum (Australian Broadcasting Corporation)Firstly, they didn't seem to pay much attention to product optimisation. In short, they just took what worked in the US, and tried it here. Unfortunately for Starbucks, what worked in the US was bitter, weak coffee augmented by huge quantities of milk and sweet flavoured syrups. Not so much coffee, as hot coffee-based smoothies.
For the Australian consumer, raised on a diet of real espresso, this was always going to be a tough sell.
I suspect your audiences aren't much different to ours but different things are allowed on TV."
Just listen to the ads on telly or radio for drugs and medications. The side effects guarantee death and worse but by golly, ask your doctor for this stuff!
Automobile ads include raves of horsepower and squealing tires. Sexy cars tearing up dry lake beds into dust clouds, etc. Yousa, I want one of them!
In the same manner that sparkling wines not made in a certain part of France cannot be called " champagne " , the hot , brown liquid sold at Timmie's , cannot be called "coffee ".:headbang:
Count your blessings on that. We are inundated with that crap here. Ironic especially in light of the constant drumbeat about how bad it is to take "drugs"... What's funny is that it is now pretty much predictable... some new miracle drug will be pushed for a while, to cure everything imaginable... then, 6 months to a year later, that same drug starts showing up in the lawyer ads (hopefully you guys don't have those, either) saying a bunch of people have died or worse from using those drugs, call now to qualify for a substantial financial award.We don't get the drug adverts here except for over the counter drugs like aspirin.
You all know that a naked guy does not count as nudity, right?However, we do allow nudity on TV (including full frontal male after about 8.30pm) and we don't blur out even innocuous bum-cracks. We don't blur out blood on medical shows, either. :mrgreen:
I used to love Tim Horton's coffee but several tours in the middle east and 4 years in Europe killed TH for me forever. I am, sadly, a coffee snob now. However, like a true Stromtrooper, I am way to cheap to drink the good stuff when I'm out and about so I drink the donut shop Java regularly.I lived in Canada for a while - Timmies is no great loss.
Janice - You haven't lived till you try the washrooms at Home Depot , Lowes , or ( for the true Canadian experience ) , Rona .Apparently, many people on this forum do not realize what Timmies actually is, and how important it is to bikers.
Timmies is a Canada-wide chain of clean, well maintained public washrooms ...
Yeah I don't really think you have to worry, Burger King needs Timmies right where they are. They are Burger Kings tax dodge here in the states. They get to tell the Internal Revenue Service, "Oh no! We're a Canadian company, really..., we're operating out of the back room of a donut shop" wink wink! :beatnik:Now I'm worried about Timmies since they got bought by Burger King.