I was just listening to a podcast where they were talking about the almost complete lack of exposure of motorcycle advertising on TV these days. Like stated above, about the only time I've ever seen an ad for a motorcycle has been while watching coverage of Formula 1 racing. And, recently at least, I think the only brand I've seen is Kawasaki. Maybe Indian and H-D, occasionally.
It seems like MC advertising has almost completely disappeared from mainstream television. Even on cable channels that you think would be predisposed to those who ride, or have a desire to ride, like Velocity, it's pretty rare.
I realize the media landscape has changed significantly over the past few decades, but there's no denying that campaigns like 'You Meet the Nicest People on a Honda' and 'Let the Good Times Roll' (Kawasaki, for you young whippersnappers) were largely responsible for mitigating much of the stigma of riding a motorcycle, and brought a lot of new riders into the industry.
I've noticed the same thing, and really don't know why. When I did see the occasional ad, it was always for Harley Davidson, or Victory; I can't remember the last time I saw an ad on TV for one of the Big Four, even for their ATV line. I don't watch sports, so I assumed that they must be putting their advertising dollars towards channels that fit their target, like ESPN or OLN (if that's still a channel). If they aren't, then where did the ads go? I know that the viewing audience has really fractured over the past ten years; network viewership is waaaay down. Networks charge exorbitant sums of money to show an ad that may only reach 8 million people (when in the past, it would have been seen by 20 million). Viewership among the coveted 18-35 crowd is fractured; they have all kinds of sources of internet based entertainment now, none of which are viewed by the kinds of numbers that network TV used to get. It must present a dilemma for advertising people at the motorcycle companies. Sales are down, they have to get the best bang for their buck for their ad budget, and they're looking as this broken up landscape of viewership and wondering, "where they hell do we put our money for the best return?". Especially with magazines dying a slow and painful death. I haven't read a motorcycle oriented magazine for years, but even then, they were so full of ads that it was tough to find actual content, and their credibility was extremely suspect (you can't expect an unbiased review of a bike when the company that makes it has ten pages of ads in a forty page magazine). It's possible that they push their ads more on the internet now, like on YouTube, but I'll never know, since I have uBlock Origins installed.
I have fond memories of that Kawasaki ad; when I was a kid and that ad came on, I'd stop whatever I was doing and watch it. I can still hear the jingle in my head. My first honest to Jeebus working street bike was a KZ440.