Suzuki - How About Turning the Industry Upside Down?
Dear Suzuki of North America,
Have you ever thought of putting the motorcycle industry on it's collective ear? How about taking the lead and coming up with something that would revolutionize the industry and put you at the forefront?
For more information, take a look at some of the things you do in your automotive division.
How many of your automotive style vehicles are a "one size fits all" design? I think the answer to that is "ZERO"! All have adjustable seats at the very least. How many of your motorcycles have adjustable seat height? Remember, not all humans are created equal in size, shape and weight. You seem to do an excellent job on the automotive side, but continue to be lacking on the motorcycle side.
One of the things that has been missing from the motorcycle dealership for many years is one that has been available on cars / trucks for as long as I can remember. That would be the "OPTIONS LIST"
As an example, on your SX4 Crossover model, you offer things like "Convenience Package" and also "Touring Package".
Now, let's take one of your motorcycles, one that is near and dear to my heart and explore how this could be implemented. Before we begin, let me preface this by saying I would not mind paying more for the motorcycle with the selected accessories installed on it. It saves me both time and money by doing this during the purchase of the vehicle. Besides, by doing so, it would cut down on the use of raw materials to produce "throw away" items such as seats or windshields.
For 2009, please give me the choice of a standard V-Strom, one for long distance touring and one that is more off road oriented.
Long distance ("Touring Package") could include such items as heated seat, heated grips, controlable ducts from engine to warm the feet, a larger alternator to power driving lights, heated gloves, boots and vests. XM radio, Navigation package and ABS could also be included in this package.
Off Road Package ("Adventure Package") could include some of the same items as the "Touring Package" but also such things as different gear ratios, engine and body protection, more suspension travel and ground clearance. Perhaps even a choice of upgraded suspension.
To me the V-Strom (either version) is a well thought out motorcycle. It is one that has captured a very large following of loyal customers. I already know what my next motorcycle will be, as long as you are producing the V-Strom when I'm ready for my next purchase. It would be so much sweeter if I had my choices up front, just like I do when purchasing an automobile.
So, how about taking the bull by the horns and provide us with the "Adventure Sport Enduro" bike that is the classiest one around? Take the time, and bring up a bike with user definable extra-cost options.
Like I said, you would set the motorcycle industy on it's collective ear!