"Their coffee wasn't up to the standard Aussies expect."
I can't stand that crap either.
'Merican marketing is a wonder. One wonders why it works here much less in other cultural markets. I blame it on the educational process here. For the marketeers they have to exert less effort on the poorly educated to sell them on the ideas.
Just listen to the ads on telly or radio for drugs and medications. The side effects guarantee death and worse but by golly, ask your doctor for this stuff!
Automobile ads include raves of horsepower and squealing tires. Sexy cars tearing up dry lake beds into dust clouds, etc. Yousa, I want one of them!