American branded bikes are always in an uphill battle. They either try and enter the sportbike market and get trounced by the long history of Japanese and European engineering and production, or they get into the saturated cruiser market and have to fight with the 100 plus year brand recognition of Harley Davidson. It's never going to be easy, especially with the cruiser crowd; after all, how do you design a cruiser that always seems to look like a clone of an HD, and sell people on the idea that yours is a lot better than either a Harley or the numerous cruisers being made by Kawasaki, Honda, etc?
From a personal standpoint I've never been a big fan of the Victory line; they were always a bit too "Arlen Ness-y" for my tastes. But it's sad to see another American bike maker stop production.
2014 Yamaha Super Tenere
2012 Suzuki DL650 (traded)
2004 HD Road King Custom (sold)
2000 Yamaha Road Star 1600 (traded)
1994 Yamaha Virago 1100 (traded)
1982 Honda V45 Sabre (traded)
1984 Kawasaki 440LTD (sold)