American Suzuki in Chapter 11 - Stromtrooper Forum : Suzuki V-Strom Motorcycle Forums
General V-Strom Discussion Talk about all things V-Strom not limited to just one of the above models

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post #1 of 24 Old 11-05-2012, 08:34 PM Thread Starter
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American Suzuki in Chapter 11

Because of the autos, but dedicated to motorcycles and marine.

Had to happen sooner or later. Crap cars.
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post #2 of 24 Old 11-05-2012, 08:50 PM
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Bullshit, you don't own a 10 year old Suzuki car with 155,000 miles and no issues. I do.

2008 Suzuki V-Strom 650: 57,000 miles as of Jun 2013
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post #3 of 24 Old 11-05-2012, 08:53 PM
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post #4 of 24 Old 11-05-2012, 09:58 PM
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Not a surprise. The car market has to be tough, I'm surprised Mitsubishi and Suzuki weren't pulled sooner.
I hope the bikes stay but its pretty clear they're in trouble there too with all the giveaway promos and the year they took off from importing.

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post #5 of 24 Old 11-05-2012, 10:42 PM
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This could be good for the motorcycle business. Hopefully they will have more money to dump into the next Vee.

Might see some new stuff come out too..

I have driven Suzuki cars for the past 20 years and never had a failure. These cars are rock solid, but relatively unknown. They did have some odd cars out there though. Just not enough of the stuff people want/need.
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post #6 of 24 Old 11-05-2012, 10:54 PM
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Suzuki's specialty is small cars. Not the sort of thing that will sell well in size obsessed America. On the other hand, they just opened a plant in China that will build 500,000 (small) cars a year, and have the biggest market share in India.
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post #7 of 24 Old 11-06-2012, 12:09 AM
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I never understood why Suzuki didn't build equivalent cars to what their motorcycles are.....Can you imagine the GSXR or Vstrom equivalent auto?

Marketshare was not kind to Suzuki......but, to get traction, you have to offer compelling product. Back in the 80's, it seemed that there were a bazzilion Samurai jeeplets zipping about everywhere...then, Suzuki basically fell off the face of the earth.....

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post #8 of 24 Old 11-06-2012, 01:13 AM
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Quote:
Originally Posted by jokermtb View Post
I never understood why Suzuki didn't build equivalent cars to what their motorcycles are.....Can you imagine the GSXR or Vstrom equivalent auto?

Marketshare was not kind to Suzuki......but, to get traction, you have to offer compelling product. Back in the 80's, it seemed that there were a bazzilion Samurai jeeplets zipping about everywhere...then, Suzuki basically fell off the face of the earth.....
They did start out great guns with the Samurai. I had one in 1986. For what they cost they were fine. Certainly not Rolls Royce quality finish but it was dead reliable while we had it. My friend bought one, ran his to around 90k and really no problems.
After Consumer Reports came out and claimed they rolled over too easily though they never really seemed to recover.
I think they didn't build performance cars because in the world market it was all about small economy cars for them. Maybe if gas shot up to $7 a gallon people might give them a second look.
Maybe its kind of like scooters, when gas is expensive enough people are interested, otherwise not so much.

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post #9 of 24 Old 11-06-2012, 01:31 AM
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A couple of years ago I drove a couple of Suzuki cars when a relative was looking for a new car. My impression was that they weren't as well developed as other cars on the market, but they were cheap. They might be reliable, but Other brands felt better to drive.

Consumers Union showed how the Samurais rolled in an emergency swerve, not just a claim. Suzuki's expert witnesses testified how the company knew of 213 deaths and 8200 injuries due to roll,overs by the time of the law suit.

Ford is making really good small cars...I'd rather have a Focus than a Toyota Yaris. The Honda Fit is excellent. Minis are fun. The Fiat might be good (and we all know what FIAT stands for--Fix It Again, Tony). No one will even notice that Suzuki cars are gone.

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post #10 of 24 Old 11-06-2012, 03:28 AM
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Their cars have a great presence in Asia, and that's primarily what they're developed for. The US market is an afterthought to them, as far as cars go. The motorcycle business is an afterthought for them, as far as their global business goes.

What does this mean? Over the long haul, probably not much. Suzuki is continuing to do pretty much what it did everywhere except the US, which will mean R&D and the products we see won't change much, for better or worse.

Over the shorter term, it may mean some disruptions in business while they go through reorganization. I would not be shocked if this delayed introduction of 2013 models somewhat. Most likely the bankruptcy was pretty well packaged and any issues they have with dealer objections will be handled quickly. (The dealers won't get much say.)
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