I've been an AMA member for many years. I passed on their roadside assistance deal since they first offered it, until this year. I refuse to go with any deal that auto renews anything. This past year the AMA also offered a deal that included the towing plan without auto renewal if you paid three years of dues in advance. I actually had a few extra dollars at the moment and went for the deal. The convincing part for me was that they include all vehicles in your household. I have been paying for three family members on AAA plus for autos for ages. I welcomed a chance to eliminate the $160 a year fee for that and get towing for my bikes. I also was paying $10 piece on ( until recently) two bikes on the Progressive insurance.
I have to say that AAA has bailed us out a number of times over the years and once towed my step-son the 100 miles on the Plus plan. Their charge to add motorcycle towing to your auto plan is crazy. You just pay down their RV owner's pool. They break down a lot.
I don't have very high expectations for the AMA plan but will put all my bets in with them for now. The service you get likely depends a lot on where you break down. One thing that concerns me is that they only assist you for a mechanical breakdown, flat tire, etc. Also only when your vehicle is still on a road. I don't know about AAA's bike coverage, but AMA and the Progressive coverage will not help you due to an accident, when you need it the most.
To get a bit off topic, since others mentioned it. I think the AMA is worth belonging to. Only a small percentage of motorcycle riders in the US belong. It could be real powerhouse if only half of owners belonged. With only 235,000 members it's harder to be taken seriously in DC or the state legislatures. Younger riders may find it hard to believe, but many elected and appointed governmental people have called for a ban or severe restriction on motorcycles in the past.
I don't like that they sold off nearly all their Pro track racing several years ago( Flat track and road racing) to Daytona Motorsports ( Nascar?). I think that the indoor motocross stuff was sold off years ago to someone else. Nascar is all about selling tickets and they have changed rules and classes many times.
Thanks for the posts on personal experiences with AMA towing and I'll keep my fingers crossed. I usually can rescue myself most of the time.